Tony Greco

Fitness Icon & Founder of Greco

Dan Boyle

Olympic Champion Team Canada Hockey

Claude Giroux

Philadelphia Flyers Captain

Carrie Underwood

Pop Country Superstar

Carol Alt

Host of A Healthy You

THE GRECO EXPERIENCE

 

Imagine yourself for a moment stepping into a fitness facility that greets you with a warm friendly welcome, being offered an espresso before your workout, and working out with friends/colleagues who are truly serious about fitness… Greco fitness is a boutique fitness studio that offers a higher standard of fitness to its members.

 

Our legendary programs encompass intense circuit training, which offer the best workout in the shortest period of time. Many of our members live fast paced lives, making the structured classes a perfect fit.

Our classes are well suited for anyone who has the will to get fit. Everyone and anyone can participate in our classes, and go at their own level.

Our main mission is to Transform Bodies, Lift Spirits and Strengthen Minds. This philosophy has transpired to thousands of members within Ottawa and Toronto. With future plans to open locations across Canada and in New York.

HISTORY OF GRECO

 

 

 

“Failure isn’t an option,” is a phrase you’ll hear regularly in a Greco studio. Of course, none of the Greco franchises would exist today if that hadn’t been the mindset of Tony Greco, and his lifelong friend, Paolo Fiorin.

The two had known each other since grade school, grew up in the same Ottawa neighborhood and, as top athletes, found themselves teammates in whatever sport was in season.

In their early 20s—after Paolo’s stint of professional hockey in Europe, and Tony’s college football career in the U.S.—they re-connected and made their dream of opening a martial arts studio a reality.

Their first space was about the “size of living room,” according to Paolo. Tony sold his car, Paolo had to let go of his drum set, and their youthful enthusiasm charmed a loan officer into taking a chance on them.

“Whatever it was going to take,” said Paolo, “there was simply nothing that was going to stop us.”

Their following grew quickly, and before long, they took a larger space in the suburbs of Ottawa to accommodate a growing and extremely dedicated following. That space remains home to the Barrhaven franchise—one of 15 Greco studios in operation today.

“We were fortunate that of the first 10 clients we had, three of them went on to become black belts and stayed with us,” says Paolo. “A couple of them even wound up teaching for us. We probably still have a few dozen members who’ve been with us almost since Day One. People have really stuck with us.”

To meet the needs of their growing client base, they added cross training. Their high-intensity workout was combined with a focused meal plan that yielded such incredible results for so many that Greco’s Lean & Fit program officially burst upon the scene.

Another big turning point for the brand was when some NHLers came in with their off-season training regimens, which simply required them to bench more and more weight. Tony and Paolo completely abandon those programs and educated the players on why strengthening the muscle groups hockey players used most was what they needed.

Again, the results were significant, and the word spread quickly. And it wasn’t just for their knowledge, or the way they motivated. It was for how much they cared, and how committed they were to their students.

Likewise, they have dedicated themselves to continuing education and knowing the latest science has to offer on body physics, athletic performance and nutrition.

Of course, Tony got his black belt in 1992 and—brimming with as much confidence as he had muscle mass—thought he had all the answers. “But,” says Tony, “like Mike Tyson said, ‘Everyone has a plan until they get punched in the face.’ For me, it was a kick in the face and a guy smashed my jawbone to pieces. Everyone told me to stop and I thought about it, but I kept going. And in 1995 I won a gold medal in karate for Canada. Winning that gold wasn’t the best thing karate gave me. Losing was. That’s what taught me to get up after getting knocked out. That is what it takes to do what you’re born to do.”

The results of that desire is on display at a Greco near you—seven days a week—in the form of a cutting edge workout delivered in a signature style. “We thought we could turn our dream into something really special,” said Paolo. “And we have.”

Tony Greco

Paolo Fiorin