Greco Fitness, Leading Franchisor in Canada, Announces New Strategic Investment and Expansion Plans
Ottawa, ON (August 31, 2016) – Greco Fitness (“Greco”), a leading boutique fitness franchisor in Eastern Canada – founded by Tony Greco and Paolo Fiorin in 1998 – is now poised for further growth with a significant strategic investment from successful business investors in Ottawa alongside New York based Integrity Square (www.integritysq.com), an early stage growth investor in the Health, Active Lifestyle & Outdoors (“HALO”) sector.
With 14 franchised locations in Ottawa and a new location in Toronto, the new capital allows the company to provide additional franchise support services to its existing franchisees and invest in franchising in the U.S. and Canadian markets, primarily in cities with NHL teams given Tony’s legacy training relationship with world-class professional hockey players.
Since its inception, Greco’s boutique studio fitness concept (www.grecofitness.com) has offered a higher standard of fitness to its members. Its legendary programs encompass intense circuit training, which offers the best workout in the shortest period of time. The Greco mission is to Transform Bodies, Lift Spirits and Strengthen Minds.
David Fowler, a 22-year health club executive with Gold’s Gym, Equinox, Crunch, and most recently, Integrity Square, will lead the Greco management team. “I am so proud of the impressive group of new Board members and the outstanding team that will lead our expansion and further work to support our current franchisees and add new, innovative programming for members as we build on Tony and Paolo’s success.”
Tony and Paolo will remain an integral part of the leadership team and will continue to play an important role as brand ambassadors. “I am thrilled to expand our Greco community beyond Canada’s capital. We have been transforming bodies, lifting spirits and strengthening minds for over twenty years. We have helped Ottawa get into shape and assisted in conditioning athletes like Claude Giroux (Philadelphia Flyers), Dan Boyle (New York Rangers) and Mike Fisher (Nashville Predators). We believe in living lean, living fit and living well- and now we get to share our lifestyle & proven workout programming with more people,’’ said Tony Greco, who has also trained country star Carrie Underwood and supermodel Carol Alt.
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